Buying a diamond can be a stressful experience. Education is really the key and the more informed you are the less stressed you will feel.  Here at Artisan Jewelers I do not buy diamonds for stock like most stores do. There is a lot of pressure then, to sell what they already own. Instead, I have a ‘memo’ process where I work with a select group of wholesalers and order diamonds in to fit a customer’s specific needs. This allows for a better range of options and a better price. There is no charge to look and you are not obligated to purchase.

I generally suggest shopping around a bit before stopping in to get a better idea of price/quality.  When you do, please be aware that there are specifics related to price you may not know about. Buying a diamond is not like buying a Porsche Boxster in black with tan leather. The specs may appear the same for two different diamonds on paper but there are good reasons for differences in price. For example; An SI1 from one lab report may have a lot more inclusions then one from another. This is why it is important to inspect a stone, unset, under a microscope before buying. Cut is another factor that is difficult to research online. All diamonds are faceted by hand so there can be a lot variation. Even two diamonds that are ‘ideal’ cut can look different in person.

GIA has good basic information that will help you learn about diamonds and diamond grading. If you have specific questions please feel free to contact me. The best advice I can give is to do your research before ever setting foot in a store. The more you know the better you will be able to communicate what you want.



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For those of you that have considered buying a diamond online….here’s a great example about how a certificate alone doesn’t tell the whole story. The two diamonds shown below have exactly the same clarity grade. It’s pretty obvious that one is much clearer than the other, and yet they have the same pedigree. Purchasing with certificates alone isn’t enough to tell the whole story, which is why we get a selection of diamonds in to compare under our high powered microscope. We evaluate each diamond and help you determine the best one for you!

A diamond with certification is just like a puppy in a litter. The pedigree may be great, but there is one puppy that is just the right one!

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