Buying a diamond can be a stressful experience. Education is really the key and the more informed you are the less stressed you will be. Here at Artisan Jewelers I do not buy diamonds for stock like most stores do. There is a lot of pressure then to sell what they already own. Instead I have a ‘memo’ process where I work with a select group of wholesalers and get diamonds sent in to fit a customer’s specific needs. This allows for a better range of options and a better price. There is no charge to look and you are not obligated to purchase.
I generally suggest looking online to get a sense of what is out there. When you do, please be aware that there are specifics related to price you may not know about. Buying a diamond is not like buying a Porsche Boxster in black with tan leather. The specs may appear the same for two different diamonds but there are good reasons for differences in price. For example; An SI1 from one lab report may have a lot more inclusions then one from another. This is why it is important to inspect a stone, unset, under a microscope before buying. Cut is another factor that is difficult to research online. All diamonds are faceted by hand so there can be a lot variation. Even two diamonds that are ‘ideal’ cut can look different in person.
GIA has good basic information that will help you learn about diamonds and diamond grading. If you have specific questions please feel free to contact me. The best advice I can give is to do your research before ever setting foot in a store. The more you know the better you will be able to communicate what you want.
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